Master basic writing skills to write great copy that people will actually
LOVE to read!

Get proven basic tools and templates to attract and engage your audience and build brand awareness

Writing skills are extremely important in any type of business.

Having a grasp of the basic writing skills to write compelling and persuasive is a MUST when selling products or services. It is a fact that well-written content will engage your customers and help drive your sales and grow your revenue.

Take a moment to think about it.

Think about a product or service you felt compelled to buy online... What made you decide on that particular product or service? What was it about the writing that drove your buying decision?
Fascinating when you think about it!

But how do I write if I'm not a writer?

Don't worry! With some simple tips and tricks, tools, and templates, writing doesn't have to be a challenge for you to grow your business. I walk you through all the basic steps you need to write compelling content effectively and efficiently.
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All you need to get started writing great copy!

Get a simple structure and a writing template you can follow to write captivating content and engage your audience

Writing compelling copy and content doesn't have to be difficult. In this course, you get simple tools to develop your ideas and an effective structure in your content. You get a template for captivating headlines and an easy way to test the SEO score. You get the basics of storytelling and a template you can follow step-by-step to write blog posts and articles people will
LOVE to read.
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Here's what people are saying about this course

I highly recommend this course!

by Dr. Lisa Thompson, Best-Selling Author, Speaker, Galactic Ambassador, and Intuitive Transformational Coach

Sophie Higgins has created a content-rich online course that teaches business owners step by step how to create powerful copy to gain more business. Each module is broken down into bite-size chunks to make it easy to watch and implement the information. I highly recommend this course!

Sophie is a fantastic teacher, and her methodology is simple but very powerful

by Ted Prodromou, Award-winning LinkedIn and Twitter author, LinkedIn consultant and trainer, international speaker and an online advertising expert

I met Sophie on LinkedIn when I was looking for someone to write articles for one of my clients. After a brief Zoom call, I quickly realized Sophie was much more than a copywriter. I invited Sophie to share her approach to copywriting and article writing with my mastermind group. Sophie blew us away with her structured approach to article writing and copywriting. She's a fantastic teacher, and her methodology is simple but very powerful. A simple 4-step process helps you create articles that people want to read. I highly recommend connecting with Sophie and hiring her to help with your copywriting and articles.

Here is what you get instant access to with this course...

How To Write Great Copy People Love To Read provides you with 5 engaging learning modules where you get videos, downloadable templates, and skill-building exercises to apply to your writing immediately.

  • Know your target audience

    You get an easy-to-use approach to do research in your target audience. When you know your audience's real problems and pain points, you can write content to them that they will value greatly.

  • Captivate your audience

    You get a template to write catchy headlines that will captivate your audience. You will learn how to make your headlines more compelling using the right power-words and SEO keywords.

  • 4 part structure template

    The structure template will make it easy for you to develop a clear idea of the structure in your copy. The template will help you clarify your CTA and write with the end goal in mind.

  • Writing template

    A step-by-step template that guides you to write your copy section by section. The template is fillable. It is an easy-to-use guideline to clear compelling content that people will love to read.

  • Confidence in your writing

    The course gives you confidence in your writing because you have all the templates and step-by-step guides you need to get started writing excellent copy that people will actually love to read. You will know how to choose a winning topic, develop ideas, structure your content, write captivating headlines and leads, a template for writing compelling articles and blog posts, and use storytelling to keep the reader engaged.

  • Storytelling tips

    People buy with their emotions and justify their emotional decision with logic afterward. You get simple well-proven tips to boost storytelling in your writing.

Course curriculum

  • 1

    Welcome to How To Write Great Content People Actually Love To Read

  • 2

    Module 1: How To Choose A Winning Topic That Solves Your Clients Problem

  • 3

    Module 2: How To Generate And Structure Your Great Content Ideas

    • 3 Different Creative Methods To Generate Innovative Ideas

    • How To Structure Your Copy For Success

    • Download Your Structure Template
  • 4

    Module 3: How To Make A Captivating Headline and Lead using SEO keywords

    • Get A Catchy Headline Template

    • A Powerful Method To Test Your Headline And Lead

    • How To Test Headline and SEO Keywords

    • Get Your Headline Template & Method To Test Your Headline And Lead
  • 5

    Module 4: Get A Powerful Template To Follow To Write The Best Content

    • Get A Template To Write Articles People Love To Read

    • Daily Compelling Content Template
  • 6

    Module 5: How To Use Storytelling To Gain Your Readers Attention

    • How To Use Storytelling To Illustrate The Benefits Of Your Business

Meet your instructor

Sophie has helped 10.000 students improve their writing skills over the years.
If they can do it, you can do it.

Your writing expert

Sophie Higgins

Sophie has 20 years of experience teaching writing. Helping 10.000s students improve their writing skills. She has written five textbooks based on her experience in teaching writing and research to improve people's writing skills. She loves helping people learn and grow. In her experience, people learn easier with templates and easy to follow recommendations and guidelines they can apply in their writing.

Are you ready to get started?

You have 2 different pricing options to choose from. You can choose a one-time payment for lifetime access or a 3 monthly payment plan for lifetime access.

Here is what other people say about the writing approach ...

How you structure your writing

Nancy F

Hi Sophie, Loved (!!!) your presentation and so appreciated you sharing how you structure your writing. Looking forward to following your LinkedIn page and recommending you to my website customers who need help with their writing.

I hit the jackpot

Rob V

Thanks for your comment in my post. The article did very well. And I appreciate your suggestions. I hit the jackpot. 3964 views since last week.

Great presentation

Terri C

Great presentation. Very useful. Thanks again for your info To your abundance.

Ready To Learn How To Write Great Copy?

Great copy enhances your visibility and it builds your credibility. Great copy will generate more leads and increase your revenue. Get lifetime access to this powerful course that will give you tools to learn how to write great copy in a simple and powerful way. Ready to get started?

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